New Math is a project run by New York-based artist Craig Damrauer. The works
are a series of charming graphic equations on contemporary life and the human
condition. When I found them I thought of Ed Ruscha’s work and asked him if
he would like to make an edit of 12 for a postcard edition. He agreed, and they
were published as a limited edition of 250 sets for Ruscha’s exhibition at the
Hayward Gallery in 2010.